To our beautiful community,
Over the past 10 years, saide has grown from a small idea into something so much more — a space where people come to slow down, create simple rituals at home, and fill their spaces with fragrance that feels good.
What started as a passion project has become a trusted Australian home fragrance brand, built on connection, intention, and everyday moments.
A Reminder of the Reality Behind Small Business
Recently, we experienced something that truly stopped us in our tracks.
A chargeback was lodged against us claiming that saide is a “fraudulent business.”
As a small Australian business, moments like this can feel incredibly disheartening — because behind every order is a real person, a real story, and years of dedication to creating products you love.
If you’d like to understand what happened, I’ve shared a short reel over on Instagram explaining the situation more openly.
What This Community Means to Us
More than anything, this experience reminded me just how special this community really is.
So many of you have:
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Ordered from saide time and time again
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Shared our products with friends and family
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Created your own daily rituals with our candles, perfumes, and home fragrance
(Some of you are even on your 23rd order, which honestly blows me away.)
Your support has helped shape saide into what it is today — a small business built on trust, quality, and connection.
Why Product Reviews Help Small Businesses Grow
If you’ve ever wondered how to support a small business, one of the most powerful ways is simple:
Leave a review.
Product reviews do so much more than you might realise:
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Help other customers feel confident when shopping online
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Build trust and credibility for small brands
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Improve visibility on Google (helping more people discover us organically)
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Support long-term growth for independent businesses like ours
Even a short review — just one or two sentences — can make a meaningful difference.
How You Can Support Saide
If saide has ever been part of your home — even once — and you loved your product, I would be so grateful for your support.
To leave a review:
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Simply reply with the saide product you loved
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I’ll personally send you the direct review link
As a small thank you, you’ll receive a $10 saide gift card once your review is submitted.
A Small Ritual, A Big Impact
At saide, we’ve always believed in the beauty of small, everyday rituals — lighting a candle, applying a fragrance, taking a moment to slow down.
Leaving a review might feel like a small action, but for a small Australian business, it has a truly lasting impact.
Thank You for Supporting Small Business
Thank you for being part of the saide story.
Thank you for choosing to support a female-founded Australian brand.
And thank you for continuing to grow this community with us.
With love,
Hailey x
Founder, saide
About the author.
Hailey Vukadinovic is the Founder and Creative Director of saide, an Australian fragrance house built on the belief that everyday rituals should feel both grounding and luxurious. With a background in creating high-quality, clean fragrances, Hailey blends artistry and intention to design scents that transform spaces and moments into something memorable.
When she’s not developing new collections, you’ll find her exploring coastal towns and cute cafés, taking road trips, and finding inspiration in nature and the art of slow living. Through saide, Hailey hopes to share that same sense of calm, beauty, and connection with others - one fragrance at a time.